Apple’s AirPods Max coming December 15

The company announced Tuesday over-the-ear headphones called the AirPods Max. They cost $549. By comparison, the iPhone SE starts at $399 and the newly launched iPhone 12 is $699. Meanwhile, its basic AirPods cost $199.

It’s also more expensive than other similar offerings: Bose’s Noise-Cancelling Headphones 700 cost $339 and Beats Studio 3 cost $349.

The wireless headset comes with noise cancellation and built-in Siri capabilities. They also come with the popular Transparency mode from Apple’s in-ear counterpart, AirPods Pro, which allows you to hear some of the world around you.

Apple promises about 20 hours of battery life before a recharge. When placed inside the included slim “smart case,” they enter a low-power mode intended to preserve that battery. The headset can switch between Apple devices, such as iPhone to iPad to Mac.

The ApplePods Max cost $549

The AirPods Max, which launch on December 15, will come in space gray, silver, blue, green and pink.

Apple’s AirPods product line has proven to be a big success for Apple but the move raises questions about what this means for Beats, the high-end headphones brand it acquired in 2014 for $3 billion.

It’s an unlikely time of year for Apple to launch new products — most of its announcements come far ahead of the holiday shopping season. But the rumor mill started to circulate last week when Apple reportedly sent out a memo to service providers about an upcoming change to Apple Care.
The company also announced its Fitness+ workout experience built around Apple Watch will debut December 14. The subscription service, which is $9.99 monthly for $79.99 for the year, includes yoga, dance, core, high-intensity interval training and other fitness activities.

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